Florence Bank launches new branding
Samantha Bertini will be a ninth-grader at Ludlow High School in the fall. A seasoned wrestler, she weighs in at 97 pounds and is a few inches shy of 5 feet, yet she frequently champions even in the boy’s division and was the recent title winner in the 40th annual Bay State Games wrestling competition.
Likewise, Emma Boyer-Martinez, a 7-year-old poised to enter a second-grade classroom at E. N. White School in Holyoke, lives with disabilities that make some activities more difficult for her. She loves horses and riding and takes part in therapeutic lessons that help her build strength and balance.
The two young people are among more than a dozen Western Massachusetts residents featured in a new brand commercial Florence Bank launched this week to raise awareness about access and inclusion. The campaign also calls attention to regional nonprofits that promote community health and independence for individuals with disabilities.
“In this year’s brand campaign, we decided to celebrate the overcomers—those who inspire us by their achievements, despite the challenges they face every day,” said bank president and CEO Kevin Day. “The campaign highlights that spirit and reinforces the idea that access and inclusion are essential in a community, and that even when life can be hard, we can be inspired to rise above.”
In addition to the 30-second TV commercial, the campaign will be supported by radio, billboards and social media.
To view the new commercial, visit FlorenceBank.com or search for “Florence Bank” on YouTube.com.
Quaboag CDC offers finance class
Finances got you down? Don’t know who to trust or where to find the tools to help you reach your goals?
The Harrison and Diane Quirk Financial Fitness Club is here to help. A program of the Quaboag Valley Community Development Corp., the club “helps build your financial capabilities while helping you to reach your goals,” according to a press release.
The club will meet monthly beginning in October. Participants will be helped to pick a savings goal and set up a savings account.
The club will provide guidance on how to reduce debt, provide smart borrowing tips and advice on how to maximize income and improve credit scores.
The program is funded with a donation by Harrison and Diane Quirk along with grants from Baystate Health, the Health Foundation of Central Massachusetts and the state Division of Banks.
To learn more, visit the CDC website, qvcdc.org, or call Carol Zins at 413-497-4407.
RN to bachelor’s program
Westfield State University will host a virtual information session for the RN-to-Bachelor of Science in Nursing degree program on Sept. 24 at 11 a.m. via Zoom.
The program is designed for licensed registered nurses who already have an associate degree in nursing and wish to further their education.
This program has collaboration agreements with area community colleges and is offered through an accessible hybrid format, with most courses taking place online and occasional evening courses on campus. An orientation is offered at the start of the program to acclimate students to the online learning and campus environments.
“The RN-to-BSN Program at Westfield State University recognizes registered nurses as adult learners and active professionals,” said program director Jessica Holden. “We seek to provide an experience that will help earn a degree while meeting personal learning preferences. Ours is a student-friendly program that is flexible and respectful of the unique skills and talent each student brings to the program. We encourage and expect our learners to be self-directed and actively involved in learning.”
Information session attendees will have the opportunity to speak with the program director and outreach specialists. To RSVP, go online to GoBackNow.com. For more information, call 413-572-8461 or email firstname.lastname@example.org.
Bay Path program earns kudos
Bay Path University has been ranked as one of the top online nursing programs for obtaining a bachelor’s degree by the research group Online U.
Online U evaluates colleges based on alumni salaries and debt reported to the government, calculating a 10-year return-on-investment score to determine which schools lead to the best financial outcomes for graduates.
At sixth on Online U’s ranking, Bay Path’s nursing alumni earn an average of $97,800, well above the median and more than most nursing grads across the country.
“In addition to the salary benefits that come with a bachelor’s degree in nursing, we’re seeing just how critical it is to build a strong workforce of healthcare providers,” says Marjorie Robinson-Bessette, the academic director of health and nursing at Bay Path. ”The healthcare sector is increasingly complex, and it is an opportune moment for committed, passionate (registered nurses) to translate their experience into leadership, research, and public health roles. Our program gives registered nurses the knowledge, skills, and attributes to move into those roles.”
Pathlight gets accreditation
The Commission on Accreditation of Rehabilitation Facilities (CARF) International recently announced that Pathlight, a Western Massachusetts organization supporting people with intellectual and developmental disabilities, has been accredited for a period of three years for its adult family care program.
It is the second consecutive three-year accreditation that the international accrediting body has awarded Pathlight.
Pathlight, with offices in Springfield, Pittsfield, Northampton and Greenfield, has been providing support services in the region since 1952.
The adult family care program, also known as adult foster care, is a program that allows teens and adults with disabilities who need assistance with personal care tasks to stay in their home and in the community with a qualified and approved caregiver. The program has been offered for 14 years and currently serves 79 individuals.
Founded in 1966 as the Commission on Accreditation of Rehabilitation Facilities establishes consumer-focused standards to help organizations measure and improve the quality of programs and services. To learn more about Pathlight, visit the website, pathlightgroup.org